Market Positioning for your SaaS Product

Finding the right place for your product in the mind and sometimes the heart of the users.

A clear market positioning will help your prospects find you easily despite a crowded market.

What is market positioning?

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.
- Positioning by Al Ries & Jack Trout

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The Litmus Test for Product Positioning

How is market positioning different for a SaaS product?

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SaaS Marketer | Digital Marketer | Football Addict | Travel Enthusiast | Nature Lover

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Adarsh Acharya

SaaS Marketer | Digital Marketer | Football Addict | Travel Enthusiast | Nature Lover